You don't just want web traffic
You want the right kind of traffic
Websites gain credibility with the search engines when they show links from legitimate websites that contain similar content. For example, a home builder should link to the websites of real estate agencies, plumbers, and electricians within the builders market area. And those companies should link to the builder.
The search engines are able to detect the quality of links. Links coming from sites that have little connection to the subject at hand are viewed as questionable.
Some Search Engine Optimization services put web addresses on what are called "search farms." These are websites that just provide links to your website. Very few people visit the search farm site and few clicks come from it. It is an effort to fool the search engine that the site in question has many links coming in.
Hidden on this back page of this site in the middle of the text is the most important sentence on our website: Don't try to fool the search engines. |